Saturday, March 31, 2012

Calling All Diamonds

So as most of you already know, I have a huge obsession with Marina Diamandis from Marina and the Diamonds (and yes Ellie Goulding as well, we'll save that for another post.) Let me just say, ever since I first heard "I am not a Robot" when it was an ITUNES free single of the week back in either 2009 or 2010. I was hooked on her voice. Homegirl can make her voice sound extremely deep one second, and the complete opposite the next second. After listening to each track on her 2010 album "The Family Jewels" I had one of those "I feel like we're the same person" kind of thought. The track "Obsessions" struck me and it is probably the most played track on my ITunes. The simplicity, the vocals, how you interpret the's deep. it's dark. it's hopeful..somewhat. It's a mouthful to say the least
Take note of how Marina looks in this video because it's about to change in the upcoming videos. 
So in order to keep this brief & to the point. I had the pleasure of catching Marina & the Diamonds' set at last years' Coachella. Let me just tell you this, if you were there and missed her set- SHAME ON YOU. She performed the entire set without her in-ear monitor and nailed it for what we were able to catch. Marina has a lot of sass in her stage presence which makes her stand much taller than she actually is.
The wait for her next full-length album "Electra Heart" has felt like forever for the "diamonds" (what she calls her fans, & i'm proud to call myself a diamond). What's special about Electra Heart is that it's not just an album with a handful of songs + a cd cover with some fun images on it. Marina has worked extra hard to put together a more visual and interactive side to her album by creating a tumblr for Electra Heart , and if you have a couple minutes PLEASE CHECK IT OUT. It's seriously one of the most intriguing sites i've come across. Several months ago Marina posted a video on her youtube channel with minimal explanation besides the opening credits referring to the beginning of Electra Heart. In Interviews Marina was asked about Electra Heart...whether it was her alter-ego or a nickname and continuously she explained that it "is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is losing myself and becoming a vacuous person. And that happens a lot when you're very ambitious."
"From Marina's Twitter: "Been building a project called "The Archetypes" since March 2011. I shot it myself across North America and Europe over 7 months.'The Archetypes' is split into 4 categories: "Su-Barbie-A", "Teen Idles", "The Homewrecker" + "Stars & Queens"...  

To clear up the confusion, this track had a lot of hype behind it with the idea that it was the first single off Electra Heart, but Radioactive is acknowledged as the "promotional single" and will not be on the upcoming album. BOO

Lyrics: Housewife, Beauty Queen, Homewrecker, Idle teen.

The ugly years of being a fool, ain't youth meant to be beautiful

Queen of no identity

I always feel like someone else

A living myth

I grew up in a lie

I can be anyone

A study in identity & illusion

An Ode to Cindy

A living film

A Real fake

And you will never know


"Through others, we become ourselves" - The Archetypes
So Electra Heart is scheduled to be released on April 30th (and i'm hoping that is the same for the US release date otherwise heads will roll.) Definitely check out this amazing woman if you like what you see. I can only imagine how the rest of the album will sound with producers like Doctor P & Diplo in the mix. I've watched several interviews of Marina and you can tell that she's fighting hard to get what she wants, and she deserves every bit of it. She does a lot for her fans, and this entire concept with the album and the outside work will definitely take over everyones' minds once it's released
& to take things on a different route, Marina perfomed an acoustic version of both Primadonna & Homewrecker (another track that will be on the upcoming album)

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